How Do You Define Digital Marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”

The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.

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Search Engine Optimization (SEO)

This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.

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Content Marketing

can create a series of blog posts that serve to generate leads from a new ebook the business recently created. Creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. T

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Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

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Affiliate Marketing

It is the process of earning a commission by promoting other people’s (or company’s) products.
Hosting video ads through the YouTube
Posting affiliate links from your social media accounts.

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